Hardy's Wine - It Takes Time
Music Composition & Production
Agency: Right Idea


Music written & produced by Andrew Callaghan for the television commercial "It Takes Time" for Hardy's Wine in Australia. The advertisement tells the story of generations building a legacy, so what was needed was much more than a jingle. The soundtrack for this TVC starts with strings and ukelele creating a lyric feel, gradually adding contemporary instruments as we reach our own era.