Ford - The Road Not Taken
Music Composition & Production
Production Company: Exit Films
Agency: JWT Aukland


Music written & produced by Andrew Callaghan for the "The Road Not Taken," a TVC for Ford in New Zealand. The voiceover in this ad is a reading of Robert Frost's poem of the same name, while the pictures tell the story (stories?) of a man and all the possible lives he could lead. An emotive piano soundtrack for this ad that reaches through the gamut of emotions felt in life - tenderness, despair, quietude, determination, and everything in between.